The display method of FMCG
1.Ordinary shelf display
Use ordinary shelves in the store,
place products in them or stack them together to form a large area of promotional atmosphere and attract consumers' attention. This display method makes the
products easy to clutter, and the degree of differentiation from similar products is not high.
The messy scene also damages the brand image of the products,
giving consumers a feeling of inferior quality and cheapness, and they can only compete with low prices. Chips boost sales.
2. Customized shelf display
Use brand-customized display racks for display, echoing the product image,
and visually stimulating consumers' desire to buy. The products displayed in this way are placed in a prominent position,
and the recognition of the products is greatly improved. Some product brands already have a certain popularity and fixed consumer groups in the market,
and on-site display is equivalent to advertising to increase the attention of temporary consumers.
The display racks customized by merchants are generally more exquisitely made.
The patterns and names of the products are enlarged and placed in conspicuous positions,
which makes it easier for consumers to recognize the product brand and quality.
The products displayed in this form are generally different series of products of the same brand or the same manufacturer.
They are placed in a very orderly manner or in lively and strange shapes, providing consumers with good publicity and service effects.
3. Display of transport packaging
Use the transport packaging of the product itself as a display structure, and stack it directly in the store for sale.
This display method is extremely simple. The operator only needs to stack and place the products.
Sometimes it is necessary to remove the cover or wrap the film. The operation steps are also very simple. In this way,
it saves the workload of the staff to assemble the shelves and place the products on the shelves, and saves labor costs and shelf costs.
When the transport packaging is used as a display stand, the internal space utilization rate is relatively high,
and there is almost no external decoration, so that consumers' eyes can be completely focused on the product itself.
This method reflects the manufacturer's confidence in product quality.
Such a high-efficiency display method is more suitable for stores that sell a large number of similar products.
The sales speed is fast, the replenishment operation is simple, and the supply is timely.
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