1.Aesthetic feeling
The main purpose of the display shelf design is to better display the product and brand image, so the aesthetic feeling is the first. The relative position of the display cabinet itself and the balance and stability of the relative position between the display shelf and the placement place are used to create a sense of integrity. If the stability and balance are excellent, the meaning of the brand can be better transmitted to consumers.
2.Environmental coordination
Brands are not independent furnishings and sales objects. Commodities need to be integrated into the atmosphere of the store and play an indispensable role in the store. The layout of commodity furnishings not only reflects a kind of static information in the store, but also will be transformed into visual dynamic information to a large extent, affecting consumers' consumption behavior.
3.Overall coordination
The harmony of the components of the shelf itself, the shape, size and how to arrange the position between various parts must be considered in the design process of the display shelf. These characteristics give people a preliminary impression that should be considered in the design process of the display shelf
