Form a highly unified advertising vision and terminal vision
Usually, when creating advertisements, some people think that advertising is like pasting Spring Festival couplets. "Wealth" and "prosperity" can be blessings and wishes, not necessarily fulfilled. This happened to make a big mistake: honesty is the way to keep the brand green.
When the terminal is performing, it should also pay attention to the consistency with the advertising theme or the periodic theme of the brand, and try to avoid the theme being inconsistent or talking about it. There is a famous saying in the advertising industry: repeatedly stimulate and deepen memory. The phenomenon of melatonin advertising shows that in an era of excess information, people can always remember it by repeating it again and again. Qipai pushed Zhonghua Liling, which not only made vigorous advertising, but also carried out terminal publicity follow-up, display follow-up and product follow-up, thus forming a unified visual marketing chain.
Pay attention to terminal visual art
With the change of people's consumption concept, consumers have to buy more than clothes themselves. They begin to care about the culture embodied by the brand and the spiritual demands brought by it. There is a joke that the overall quality of life in China has risen to a high level, because in terms of clothing consumption, when people eliminate a piece of clothing, most of them are because the clothes are outdated, not because the clothes are old or broken. The terminal store is the window between the brand and consumers. Its image directly determines whether consumers buy the brand products. Some people say that display is to show consideration to customers from small places, so that they are willing to stay and buy products while feeling the display environment. Therefore, many people directly call the display art of terminals "visual marketing". According to its statistics, if the store can correctly use the commodity configuration and display technology, the sales volume can be increased by more than 10% on the original basis.
Behind the massive advertising campaign and luxurious store decoration, many domestic brands often have messy displays, expired posters and non-standard shopping guides, which seriously affect customers' trust in the brand.
